Yuengling making its way back to Mass? The Forbidden Fruit Must be Tasted!.

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Boston Magazine
Massachusetts residents will no longer need to rely on their friends from surrounding states in order to get their hands on some Yuengling.

According to a report from the Banker & Tradesman, the Pennsylvania-based brewing company plans to bring their product back to Massachusetts after more than a two-decade hiatus, and beer experts expect them to do very well.

“The Massachusetts market is a tough market for people to come into because we have so much choice here. It’s really common to see a new hyped-up brand come in and sell like hot cakes for a few months but then something new comes in, and people move onto that,” said Jeff Wharton, co-founder of Drink Craft Beer, which hosts beer tastings and events, and focuses heavily on the changing beer market. “But I don’t think that will be the case for Yuengling.”

Representatives from the company, D.G. Yuengling & Son, are reportedly meeting with store owners and beer distributors this week to come up with a plan to reintroduce several types of their beers back into the state, something that is still in the preliminary stages.

To steal a quote from Mugatu, “You’ve been around for ages and ages…and I never wanted anything from you. And here in Massachusetts, we can’t have you. It’s funny how it switches like that. But now the forbidden fruit must be tasted!”

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