The Guardian

Swimmers in the eastern Chinese city of Qingdao have already made waves on the internet for their bizarre swimming gear: colourful, full-face masks. Dubbed ‘facekini,’ the fabric masks cover a swimmer’s entire head and neck down to the collar bones. Holes are cut for eyes, nostrils and mouth

Not since my buddy Dunny  (@PistoffIrishman) unleashed the Doc Martin/Coorduroy Pant Summer Collection down at Seabrook Beach, has the high fashion industry been turned on its head like this.

A flummoxed yet intrigued Tim Gunn reading this blog.

The Facekini is the answer to all your summer worries.  Did you neglect to do a couple sit-ups during your winter hibernation…aka you’re looking all frumpy and fat as shit?  No worries, throw on a Facekini.   Ordinarily, I’m one in a sea of muffin tops, sucking-in as I stroll the beach at low tide.  When I put on my electric facekini, the beach bunnies take notice.  I’m the mysterious, sexy guy sending out the vibes, flooding more coastal basements than a tropical storm…and that’s even before I tame the waves with an epic body surfing sesh’.

Say what you will about the Chinese, but they’re clearly best in class when it comes to stamping out self-confidence issues.  Take for example this strapping lad who appears to be housing China’s nuclear arsenal in his swimming trunks…heads up Hawaii.