USPS Pulls the Plug on Fitness themed stamp series.

20131011-110357.jpg Linn’s Stamp News reports that the US Postal Service will destroy the entire press run of a stamp series aimed at getting children to be more active. According to Linn’s reporter Bill McAllister, three of the stamps in the fifteen stamp series raised safety concerns among sports figures on the President’s Council on Fitness, Sports & Nutrition. The stamps in question depicted children performing a cannonball dive, skateboarding without kneepads, and doing a headstand without a helmet. The unsafe depictions came to light after USPS Marketing chief Nagisa Manabe asked Michelle Obama to take part in a first day ceremony for the stamps. That was apparently the first time the stamps had been reviewed by the Sports Council.

Pulled because it’s unsafe or pulled because it’s a colossal waste of money? It doesn’t matter how ridiculous it is to expect a kid to wear a helmet to do a headstand (which is cheating btw), because the life expectancy of the post office will expire well before the target demographic of this stamp series has to physically burn a calorie to mail something. It’s too bad, because everyone knows that kids who collect stamps are generally our best athletes.

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